Groupon Knows Consumers Want A Deal, Makes It Easy For Small Business To Offer Said Deals

I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it’s working for some local Portland restaurants.
Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals.
Groupon uses the power of the crowd to drive prices down and volume up–the deal doesn’t go through and Groupon users are not charged if a minimum number of Groupons are not purchased.
When the minimum is met, customers get a screamin’ deal and the businesses who issue Groupons bring thousands of people through their doors. I know I’m late to the party but this is pretty impressive stuff.
Here’s a video that explains how Groupon works.
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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.