Groupon Knows Consumers Want A Deal, Makes It Easy For Small Business To Offer Said Deals

I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it’s working for some local Portland restaurants.
Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals.
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Groupon uses the power of the crowd to drive prices down and volume up–the deal doesn’t go through and Groupon users are not charged if a minimum number of Groupons are not purchased.
When the minimum is met, customers get a screamin’ deal and the businesses who issue Groupons bring thousands of people through their doors. I know I’m late to the party but this is pretty impressive stuff.
Here’s a video that explains how Groupon works.
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About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.