Ground Beef, Ground Again

According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice.
The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” There’s even a commercial to whet our appetites:

When you visit the Cheeseburger Chill site, the hoax is revealed. Jamba Juice isn’t really mixing burgers in its blenders, they’re just making a competitive statement.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.