Grey Goes Green

Ad agencies, like most offices, are pretty wasteful places. Ad Age reports that Grey is trying to combat it.

The agency has created a website where New York agencies can blog about their internal efforts to stem carbon emissions, and is trying to drive traffic to the site with a full-page ad in the official guide for Advertising Week, which will be held later this month, directing people to the site with a call to action.
“We started this initiative the second I walked in the door,” said Steve Hardwick, who in May returned to Grey, New York, as president after holding the same title at Strawberry Frog, New York. “I kinda had this crazy idea to challenge the industry … through the good work of people at the agency they helped me crystallize this idea.”

I wonder if they’re planning on recycling old ad ideas, too.
The website is And did you notice Grey has a tagline now under its logo that says “anything but”?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. While I’m receptive to the message, I fucking hate websites that automatically resize and take over my screen.