Gretchen Gets Skoalded

According to this AP story, redneck crooner, Gretchen Wilson, has received some unwelcome mail from Tennessee’s attorney general.

The state attorney general wants the country singer who made the song “Redneck Woman” a hit to stop “glamorizing” the use of smokeless tobacco at her concerts.
State officials said Gretchen Wilson can be seen on concert jumbo screens pulling a can of Skoal from her pocket while performing her new song, “Skoal Ring.”
That may violate the 1998 settlement between states and tobacco companies forbidding tobacco ads targeting young people, Attorney General Paul Summers said.
The landmark $206 billion tobacco settlement “provided that advertisements such as this would be and should be prohibited,” Summers said.
The U.S. Smokeless Tobacco Co., which makes Skoal, signed on to the tobacco settlement and agreed not to sponsor concerts under any brand names or enter into any sort of agreement with an artist to display or make reference to their products.
U.S. Smokeless Tobacco does not have an agreement with Wilson or any artists to promote its products, said company spokesman Mike Bazinet. Summers said his office is also contacting the company about the use of its products at Wilson’s concerts.

According to this update, the performer will keep her can of Skoal in her back pocket from now on.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. jarred flory says:

    if she wants to pull out a can during a concert she should be able to its not advertizment. she didnt say dip skoal its the best, she only pulled out a can.

  2. I am a female “dipper” and i admire her promoting that females too can do what they please. I understand that underage tobacco users will only grow, but it is not just her “promoting” these products.

  3. micheal wyant says:

    I think that you are a great artist.I would also like to state that you a very atrctive.Maybe if you have time you could send me a message or something.I know your pretty bussy with your work.My dad is also a huge fan of yours he injoy’s your music.He lost his 21 year old son in march 22,07.My brother and I was walking across the road when he got hit and killed by a cop.maybe you could write a song about “matthew l wyant” maybe you could write something about losses or something about the great love we once had injoyed.He did donate his organs and saved 4 lives.He left behind 3 kids one child was born april 6,07.A bueatiful little girl her name is anastasia sharon wyant.His son just turned 2 april 25,07.his name is vernon edward wyant jr.named after our father.He also has a 5 year old step son but he never considered justin kyle shelton as a “step” son he was his son.My brother was a simple kind of man the simple things in life made him happy aspecilly our family.growing up struggeling to survive was tough but we all stuck together I’m sorry to bother you in detail about all of this I just thought maybe you might be able to make a song about him and his life.If you could that would be a great honor to him and us all.. sincerly micheal e wyant

  4. james applegate says:

    i love the picture of the motorcycle and you on it