Greenpeace Wants To See Trader Joe’s And Costco In Recovery

I believe this is a keep-the-pressure-on spot from Greenpeace, as the group already won several concessions from Trader Joe’s.

According to this article from March, Trader Joe’s has removed many unsustainable products from its shelves, including the highly objectionable orange roughy that it sold for several years.
By December 31, 2012 Trader Joe’s will only offer sustainable seafood in their stores.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.