Greenpeace Wants To See Trader Joe’s And Costco In Recovery

I believe this is a keep-the-pressure-on spot from Greenpeace, as the group already won several concessions from Trader Joe’s.

According to this article from March, Trader Joe’s has removed many unsustainable products from its shelves, including the highly objectionable orange roughy that it sold for several years.
By December 31, 2012 Trader Joe’s will only offer sustainable seafood in their stores.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.