Great User Experience Wins CA’s Approval

We’ve all heard, and maybe told, stories about how horrible the agency Web site is. Of course, it need not be that way, but all too often it is. Thankfully, that’s not the case at DDB Canada.

DDB Canada’s self-promo site is featured in this year’s CA Interactive Annual.

Josh Fehr, an art director on the project, said, “The biggest challenge was the task of representing ourselves. We work everyday at a strategic and creative level to solve the communication challenges of our clients, and all of a sudden we were trying to do the same for ourselves and realizing how difficult it is when it’s not about someone else and all objectivity flies out the window.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.