Gratuitous Use of Children In An Ad (But It’s For A Good Casue)

When moms took on drunk drivers during the Reagan years, they made a big difference. Now, Moms Against Climate Change, a Canadian advocacy organization, wants to make a similar impact on behalf of kids (and we’re all someone’s kid).

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About David Burn

Copywriter and brand strategist in Portland, Oregon. Co-founder and editor of AdPulp.