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Gratuitous Use of Children In An Ad (But It’s For A Good Casue)

November 5, 2009 By Leave a Comment

When moms took on drunk drivers during the Reagan years, they made a big difference. Now, Moms Against Climate Change, a Canadian advocacy organization, wants to make a similar impact on behalf of kids (and we’re all someone’s kid).

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Filed Under: Advocacy, Cause-Related Marketing
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.