Grant McCracken On Creating A Vital Brand

Grant McCracken, author of Chief Culture Officer appeared on The Agenda with Steve Paikin, and thanks to the wonders of YouTube, we can all see what he had to say.

[via Karl Long]

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://askspike.com Spike Jones

    Release the McCracken!
    I’m sorry, I couldn’t help myself.