Grant McCracken On Creating A Vital Brand

Grant McCracken, author of Chief Culture Officer appeared on The Agenda with Steve Paikin, and thanks to the wonders of YouTube, we can all see what he had to say.

[via Karl Long]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. Release the McCracken!
    I’m sorry, I couldn’t help myself.