Grant McCracken, author of Chief Culture Officer appeared on The Agenda with Steve Paikin, and thanks to the wonders of YouTube, we can all see what he had to say.
[via Karl Long]
Grant McCracken On Creating A Vital Brand
April 16, 2010 By 1 Comment
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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http://askspike.com Spike Jones
