Grant McCracken On Creating A Vital Brand

Grant McCracken, author of Chief Culture Officer appeared on The Agenda with Steve Paikin, and thanks to the wonders of YouTube, we can all see what he had to say.

[via Karl Long]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://askspike.com Spike Jones

    Release the McCracken!
    I’m sorry, I couldn’t help myself.