Grandpa Joke Takes Home The Bacon


Smart Power is a nationwide, non-profit marketing campaign promoting clean energy. As part of their efforts, Smart Power conducted a consumer-generated advertising contest with a $10,000 grand prize. The winning entry, shown above, is the work of Dan Sheppard, a 19 year old advertising major at University of Nebraska. Sheppard is currently interning at Grey in New York City.
Sheppard’s reel (link removed at Dan’s request) is filled with mostly humorous spots for Chipotle, Doritos, Engadget, JVC and Southwest Airlines–all firms who have conducted consumer generated advertising contests. It’s not much of a stretch, or a revelation, to say this guy has a bright future ahead of him in the ad biz.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. joe connolly says:

    This smartpower contest is brilliant! Has anyone nominated them for an award just for doing this?

  2. Lisa Daniels says:

    I guess humor does sell! That is a very funny ad though I have to believe the can really did hurt the actor.
    I saw that the YouTube people also liked the ad alot. This really should be everywhere to reach the college community?
    –Lisa

  3. This is hilarious! And pretty high quality. I wouldn’t have expected something so good from a random youtube contest. I guess $10,000 is a nice motivator.
    It did look like that hurt…although the sound effects help a lot. And where did they find the old man?! He’s perfect.

  4. All of the Top Ten pieces have marketing potetial. The straigt-forward piece about the Colorado farmer, which came in third, could work well to break through to those who are commonly unreceptive to the clean energy message.
    I.E.: The man in the piece is a hard-working Midwesterner who uses solar energy to power his farm. Many in the Midwest could relate to him more than someone from the East or West coast telling about clean energy.