got Something Original?

I don’t know about you, but I have some clients that love to put trademarks, copyrights, and service marks on anything they can. It’s obnoxious. So I had to laugh when I saw this press release:

‘got House?®’ Launches New Real Estate Advertising Network Website

The “got House?®” Real Estate Network offers a new forum for advertising real estate for sale by agents, brokers, developers, investors and private property owners. Buyers can search for properties listed for sale Nationwide for free, without being required to enter personal information with a login.

I think it’s a little silly to trademark this phrase, right down to the lowercase ‘got’. I only wish Goodby could’ve gotten royalties on the thousands of people who’ve used “got ______?” in some form.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://craigmcnamara.blogspot.com Craig McNamara

    Interesting post. And speaking of “Got Milk,” here’s what I call the “Got Mink” campaign: http://craigmcnamara.blogspot.com/2008/03/unintended-messages.html

  • http://craigmcnamara.blogspot.com Craig McNamara

    Whoops. That’s the wrong page (still a good entry, though); I meant to paste this: http://craigmcnamara.blogspot.com/2008/02/got-mink.html

  • http://www.gothouse.com Kristi Young, Owner of “got House?” trademark

    Thank you for promoting my “trademarked” website, gothouse.com! As a former Realtor, it has served me well as a catch phrase for real estate. Today, it serves me well as a domain where property owners can post their real estate for sale. Can you belive that in 2003, no one else was smart enough to have snapped up this trademark? Now I own it. I am right up there with “got Milk?” and proud of it. :-)