Got B.S. To Sell? Take It Elsewhere.

Steve Simpson of Goodby Silverstein & Partners is using Adweek to spread the Gospel of Howard.
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Howard Gossage is one of advertising’s first postmodernists, one of its earliest greatest ironists and the original provocateur in a business that always claims to prize them, but never does, really.
To the hippest, most cynical creative of today, he had this over you: he hated advertising. So much so, he refused to do the ordinary kind. His response was to perform a kind of public apology with every ad he made; to be so original the public would forgive the thing for being an ad.

I’m not hip, but I do hate advertising. Yet, like Gossage, I’m compelled to create it and write about it.
Compulsions are so odd sometimes. I used to say things like “advertising is too important to leave to the hacks.” Yet, I’ve put myself in situations where I had to play the hack to survive. I suppose if I hated advertising as much as Gossage, I wouldn’t have done that. I wouldn’t have been able to. I would have upchucked all over the brief, the unreasonable timeline and the general cluelessness in every direction. Hold it, I forget myself….I have upchucked all over the brief, the unreasonable timeline and the general cluelessness in every direction.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • gl

    These days a Howard Gossage would exit or be exited from GSP before the sick could hit the brief.