Got 50K? You’re In (The Web) Business.

Robert Hendershott, a professor of private equity and entrepreneurship at the Leavey School of Business at Santa Clara University, believes there’s little need for venture capital in today’s digital startup sector.
According to The New York Times, it just doesn’t cost that much to get a Web-based idea off the ground.

As the cost of starting a Web company decreases, thanks to cloud computing services and technology that entrepreneurs can rent instead of buy, many founders can finance a new company without the help of venture capitalists, using their savings, money from family and friends and credit card debt.
The venture capital model evolved to start and expand capital-intensive semiconductor companies. “Without resources beyond the reach of most entrepreneurs it simply wasn’t possible to create a new semiconductor company, or even an Internet company,” Mr. Hendershott writes. Now, Web start-ups are routinely started for less than $50,000.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Thanks for this post. There is some merit in Mr Hendershott’s article, yes you can start up for under $50k.
    However the start up phase is usually only about development and a few sales to prove that you have a solution that market wants.
    It is the next round of funding, ie the funding for expansion that the real issue lies. This is where the gap lies, VC’s are only interested in you if you want a few mil. When you really only need a few hundred thousand.