Google’s Special Algorithms Now Available On YouTube’s À La Carte Menu

The Wall Street Journal is reporting on the lengths YouTube is going to help make Toyota’s wishes comes true.
The car maker paid $4 million for a new destination on the site, dubbed “Best in Jest.” Special algorithms created by YouTube find up-and-coming comedy videos on the site each week and feature them in Toyota’s designated space. “Best in Jest” rolls out next week.
Toyota also is sponsoring a sketch-comedy contest on the site called “Sketchies,” where users can post funny videos with the chance to win as much as $25,000.
The article also mentions something called a contest-maker program, which pops out custom-made contests.
“The contest platform is like an empty vessel for a great creative idea,” says Jamie Byrne, client solutions lead for YouTube.
Here’s LisaNova explaining the Sketchies 2 contest rules.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • George Potts

    And two to three years ago almost every agency was crying that the 30-second spot was dead. It’s just in a new form in a new venue and not necessarily constrained by a 30-second buy.

  • Nancy Krabbenhoeft

    People really need to read up on the reason for bitter tastebuds and the science and theories behind super bitter tasters.
    I do not know who Lisa Nova is. Can somebody explain this to me?

  • Nancy Krabbenhoeft

    Lisa nova,
    I looked you up. Seems you are all that. Well, lisa nova, I uploaded my first video onto a newsgroup in spring 2005. That summer I did my famous diving into a bucket of water from a ten foot ladder video on my google blog page. It was ingenous and super comedic. I got the idea from a Disney cartoon circus act, maybe…Dumbo. I did stick the landing. You should have seen it.