Google’s Special Algorithms Now Available On YouTube’s À La Carte Menu

The Wall Street Journal is reporting on the lengths YouTube is going to help make Toyota’s wishes comes true.
The car maker paid $4 million for a new destination on the site, dubbed “Best in Jest.” Special algorithms created by YouTube find up-and-coming comedy videos on the site each week and feature them in Toyota’s designated space. “Best in Jest” rolls out next week.
Toyota also is sponsoring a sketch-comedy contest on the site called “Sketchies,” where users can post funny videos with the chance to win as much as $25,000.
The article also mentions something called a contest-maker program, which pops out custom-made contests.
“The contest platform is like an empty vessel for a great creative idea,” says Jamie Byrne, client solutions lead for YouTube.
Here’s LisaNova explaining the Sketchies 2 contest rules.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. And two to three years ago almost every agency was crying that the 30-second spot was dead. It’s just in a new form in a new venue and not necessarily constrained by a 30-second buy.

  2. Nancy Krabbenhoeft says:

    People really need to read up on the reason for bitter tastebuds and the science and theories behind super bitter tasters.
    I do not know who Lisa Nova is. Can somebody explain this to me?

  3. Nancy Krabbenhoeft says:

    Lisa nova,
    I looked you up. Seems you are all that. Well, lisa nova, I uploaded my first video onto a newsgroup in spring 2005. That summer I did my famous diving into a bucket of water from a ten foot ladder video on my google blog page. It was ingenous and super comedic. I got the idea from a Disney cartoon circus act, maybe…Dumbo. I did stick the landing. You should have seen it.