Google Screws With Our Heads

Google pissed a bunch of content producers off this week by adjusting their Page Rank algorithm.
Apparently, the G men don’t appreciate sidebar links, a.k.a. blogrolls. You’ll note the blogroll here is quite extensive. Accordingly, AdPulp’s Page Rank was lowered.
Technosailor has a good response to the negative adjustments.

For bloggers who are not sure what to make of this whole thing, I’d say ignore it. Don’t worry about PageRank. Don’t worry about whether or not you should include a blogroll on your site. My advice about avoiding blogrolls centers on value for everyone when you link to your favorite blogs in the context of your content instead of a semi-static blogroll no one may ever look at. It has nothing to do with whether Google might or might not penalize you for having a blogroll. For bloggers in networks, I’d say forget about Google’s pagerank. Don’t install the toolbar. Don’t torture yourself. Like Alexa ratings, the numbers are completely bunk and are not in your control anyway. Just ignore it. Produce great content, and people will find you. Trust me, they always do. People want good content, not PageRank. Write for your readers or yourself. Google can kiss your derrière.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.