Google Goggles sounds like a joke but it’s no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google’s new visual search for Android phones is an interesting answer to these problems.
From a mobile marketing perspective, the idea that highly targeted, totally relevant ads can be delivered to the handset of a person actively looking for something is a big opportunity, to say the least.
[via Fresh Creation]
Google Goggles And The Rise of Geo-Based Real Time Advertising
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.