Google Goggles And The Rise of Geo-Based Real Time Advertising

Google Goggles sounds like a joke but it’s no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google’s new visual search for Android phones is an interesting answer to these problems.
From a mobile marketing perspective, the idea that highly targeted, totally relevant ads can be delivered to the handset of a person actively looking for something is a big opportunity, to say the least.
[via Fresh Creation]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’ve been experimenting with the BeeTagg and Shop Savvy (bar code readers) on the iPhone and even with that limited functionality, it’s amazing to see the power of the possibilities.
    And we get Google banner ads on AdPulp b/c of this post? Man, they’re running the world now.