Google Goggles sounds like a joke but it’s no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google’s new visual search for Android phones is an interesting answer to these problems.
From a mobile marketing perspective, the idea that highly targeted, totally relevant ads can be delivered to the handset of a person actively looking for something is a big opportunity, to say the least.
[via Fresh Creation]
Google Goggles And The Rise of Geo-Based Real Time Advertising
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.