Google Goggles And The Rise of Geo-Based Real Time Advertising


Google Goggles sounds like a joke but it’s no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google’s new visual search for Android phones is an interesting answer to these problems.
From a mobile marketing perspective, the idea that highly targeted, totally relevant ads can be delivered to the handset of a person actively looking for something is a big opportunity, to say the least.
[via Fresh Creation]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.adpulp.com Dan Goldgeier

    I’ve been experimenting with the BeeTagg and Shop Savvy (bar code readers) on the iPhone and even with that limited functionality, it’s amazing to see the power of the possibilities.
    And we get Google banner ads on AdPulp b/c of this post? Man, they’re running the world now.