Google Goes Offline

New York Times: Google, which built a lucrative business in online advertising, has found a new medium for its ad sales: print.
The company is buying ad space in magazines and filling it with half a dozen ads from clients of its vast online system.
The first incarnation of Google’s program resembles an old-fashioned business known as ad brokering, which has largely been shunned by major publishers.
Google said yesterday that the program was a test and declined to elaborate.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


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