Google Goes Dark

Google, a company which vows to do no evil, tonight “went dark” to support World Wildlife Fund’s “Earth Hour.”

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • henry chilcott

    i think this is interesting – how huge entities like google can potentially make a huge difference through the smallest of movements or gestures. nice idea, simply executed.

  • Me from Brokenglish

    Google did that before. I don’t know why they don’t do it for ever. That would be a bolder move.

  • Steve Hall

    Hmm. Sort of like 1994ish when the entire internet went black….all 15o sites:-) In was in support of something but I can’t remember what it was now.

  • veedub

    well at least Google is demonstrating some connection to reality. something sorely lacking from most american corporations. and our government.
    think the white house went black for an hour? or was even aware that this event was even happening? or cared?
    no need to answer.

  • Shedding Light

    Not to sound too cynical, but don’t you think the idea happened over drinks between a Google account executive and a Publicis media wonk? Leo Burnett co-owns the branding rights to Earth Hour.

  • veedub

    this is an old idea.