Google Goes Dark

Google, a company which vows to do no evil, tonight “went dark” to support World Wildlife Fund’s “Earth Hour.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. i think this is interesting – how huge entities like google can potentially make a huge difference through the smallest of movements or gestures. nice idea, simply executed.

  2. Google did that before. I don’t know why they don’t do it for ever. That would be a bolder move.

  3. Hmm. Sort of like 1994ish when the entire internet went black….all 15o sites:-) In was in support of something but I can’t remember what it was now.

  4. well at least Google is demonstrating some connection to reality. something sorely lacking from most american corporations. and our government.
    think the white house went black for an hour? or was even aware that this event was even happening? or cared?
    no need to answer.

  5. Not to sound too cynical, but don’t you think the idea happened over drinks between a Google account executive and a Publicis media wonk? Leo Burnett co-owns the branding rights to Earth Hour.

  6. this is an old idea.