Google Goes Dark

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

http://henrychilcott.typepad.com henry chilcott

i think this is interesting – how huge entities like google can potentially make a huge difference through the smallest of movements or gestures. nice idea, simply executed.
http://www.brokenglish.blogspot.com Me from Brokenglish

Google did that before. I don’t know why they don’t do it for ever. That would be a bolder move.
http://www.adrants.com Steve Hall

Hmm. Sort of like 1994ish when the entire internet went black….all 15o sites:-) In was in support of something but I can’t remember what it was now.
veedub

well at least Google is demonstrating some connection to reality. something sorely lacking from most american corporations. and our government.
think the white house went black for an hour? or was even aware that this event was even happening? or cared?
no need to answer.
(DEEP SIGH)
http://earthhour.org Shedding Light

Not to sound too cynical, but don’t you think the idea happened over drinks between a Google account executive and a Publicis media wonk? Leo Burnett co-owns the branding rights to Earth Hour.
veedub

this is an old idea. http://www.blackle.com/