Goodyear’s Consumer Generated Names Smack Of Corporate Meddling

Goodyear received over 21,000 names in its Name The Blimp promotion. Given the quantity, it’s too bad they’ve chosen to narrow it down to 10 lame names: American Dream, Freedom, Liberty, Patriot, Patriot of Peace, Pride of America, Spirit of Endurance, Spirit of Ingenuity, Spirit of Innovation and The Spirit of Peace. I do like the grand prize however; a blimp for a day. What would you do with a blimp for the day?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.