Goodbye Administaff. Hello Insperity.

I guess being a “temp staffing” firm isn’t as sexy as “business performance advising.” Introducing Insperity. And who better to pitch it than that paragon of business knowledge, sportscaster Jim Nantz.

Does a name like “Insperity” inspire you? Seems very non-descriptive to me. Or maybe that’s the point.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Big Jon

    A) They are not a temp staffing firm in the first place.  B) By todays’ standards I think “temp” and “staff” must be more sexy to most people.  C)  If you don’t get any of the inspiration or prosperity out of the name then well you must just belong to the group referenced in “B”.  D) Yeah, that is the point.