Goodby Snags Hyundai

So it looks like Jeff, Rich and the rest are now the brand caretakers for the Korean-born, Alabama-made Santa Fe, along with the other Hyundai models. This from Adweek:

Omnicom Group’s Goodby, Silverstein & Partners has won creative chores on Hyundai’s $600 million ad account following a review, according to sources.

I’ll be watching this one closely, fellas. Don’t screw it up. I’d even be glad to help you out writing on the account. ‘Cause I sunk quite a few Benjamins into my new Santa Fe, and I’m now a Hyundai brand advocate. I’m counting on you guys to make me look cool.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. speakeasy says:

    What gives Danny G?
    A few days go by and still no offers of help to get you in the door at Goodby from the so-called creative stars who are usually so eager to post and promote themselves and their new ventures here at adpulp?
    Surely they must have friends there, or could at least put in a good word.
    Those anonymous posters are usually so chummy here in the comments section, so quick to post a witty, veiled observation that somehow also let’s everyone know who’s really behind it.
    This makes it look like they’re just using the blog for self-promotion and don’t consider anyone here a true colleague at all.