Adweek: Jeff Goodby offered the following explanation when asked why his agency wanted Subway, despite indications that the client would likely resist the type of brand-image work Goodby is typically known for in favor of retail-focused, more tactical spots.
“Because I’m a stupid optimist,” Goodby joked. “It’s either optimism or masochism. You always think you’ll get a hold of a client and figure out a way to find an ingenious place to go.”
“Advertising people tend to believe that, given the right circumstances, everybody will like them,” he explained. “It may be delusional and arrogant, but it’s true.”
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