Goodby Rides Again

Goodby’s latest effort for HP, wherein “the computer is personal again” is good stuff. Adfreak’s Catharine P. Taylor calls the work “an artful paean to how personal our computers have become, stuffed with our journal entries, MP3 files and vacation photos.”
According to iMedia Connection, this is HP’s first-ever global marketing campaign for its Personal Systems Group.
HP’s personal computer market share is 15.7 percent; market leader Dell, Inc. has 18.2 percent.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Sounds great. Looks interesting. Didn’t work on my computer. I click, nudden happens. Bummer.

  2. hiphopceo says:

    Love this campaign. For the previous poster. All of these videos are either on YouTube or at the campaign website You can even create your own version of the ad on the campaign’s site (in “exclusives”). Pretty cool…