Goodby Rides Again

Goodby’s latest effort for HP, wherein “the computer is personal again” is good stuff. Adfreak’s Catharine P. Taylor calls the work “an artful paean to how personal our computers have become, stuffed with our journal entries, MP3 files and vacation photos.”
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According to iMedia Connection, this is HP’s first-ever global marketing campaign for its Personal Systems Group.
HP’s personal computer market share is 15.7 percent; market leader Dell, Inc. has 18.2 percent.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.