Goodby Rides Again

Goodby’s latest effort for HP, wherein “the computer is personal again” is good stuff. Adfreak’s Catharine P. Taylor calls the work “an artful paean to how personal our computers have become, stuffed with our journal entries, MP3 files and vacation photos.”
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According to iMedia Connection, this is HP’s first-ever global marketing campaign for its Personal Systems Group.
HP’s personal computer market share is 15.7 percent; market leader Dell, Inc. has 18.2 percent.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.bullshitobserver.com todd

    Sounds great. Looks interesting. Didn’t work on my computer. I click, nudden happens. Bummer.

  • hiphopceo

    Love this campaign. For the previous poster. All of these videos are either on YouTube or at the campaign website hp.com/personal. You can even create your own version of the ad on the campaign’s site (in “exclusives”). Pretty cool…