Good Ideas Don’t Die, They Get Cleverly Repurposed

Steve Hall of Adrants is involved in a new project with Blurb, Ammo Marketing and Henry Grey PR. It’s called Killed Ideas. The project, in a nutshell, seeks to collect the best “killed ideas” from creative teams in advertising and publish them in a book.
“I’ll be vetting and selecting the fifty which will appear in the book so I’m kinda excited to be involved,” says Hall.
Beginning today, frustrated creatives can submit killed ideas to for potential inclusion in Killed Ideas Volume 1 which will be published in May.
As killed ideas are submitted, some of the more interesting and quirky ones will be featured on the Killed Ideas blog and on Twitter.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Instead of just posting the ideas to a book, I’d invite the creative folks to make the ideas available to anyone to purchase them or remix them.
    I always hoped that opening up the ad creation process would provide some more air and feedback for ideas. So even ‘killed ideas’ would get a chance to find life somewhere else.

  2. You could also call this My Killed Job if the client/agency that technically “killed” your idea yet still owns it (read the confidentiality/non-disclosure document you signed when you started at your BDA, kids) finds out you gave it to someone for their book-blog-project-thingy. Do creatives at least get a cut of the proceeds, or is everyone just getting paid in tweets?