Good Enough Rarely Is

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Tenfold Collective in Longmont, Colorado is out with a new self-promo campaign that pokes and prods potential customers in a friendly but serious way.
“As a design firm that works with small businesses and non-profits, we often encounter clients who aren’t happy with their logo, web site, or brochure,” says Josh Emrich, principal in the firm. “But, they feel like it’s good enough for now and postpone investing into their brand. It’s like trying to talk to your target audience with salad in your teeth when you should be looking your best.”
[via The Denver Egotist]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.