Good Jews Live In Israel, Says Israel

According to The New York Times, American Jews are upset with insulting messages conveyed in a new ad campaign from Israel’s Ministry of Immigrant Absorption.

The Ministry is headed by Sofa Landver, who belongs to the ultra-nationalist Yisrael Beiteinu party led by Israel’s foreign minister, Avigdor Lieberman.

Intended to cajole Israelis living in the United States to come home, critics say the ads smack of arrogance, ignorance and cultural disrespect of America. The Jewish Federations of North America called them insulting. Abraham H. Foxman, national director of the Anti-Defamation League, called the videos “heavy-handed, and even demeaning.”

On Friday, Prime Minister Benjamin Netanyahu aborted the campaign.

“We are very attentive to the sensitivities of the American Jewish community,” said Mark Regev, a spokesman for Mr. Netanyahu. “When we understood there was a problem, the prime minister immediately ordered the campaign to be suspended.”

In related news, Jewish women in the Britain and the US are being urged to send photographs of themselves holding signs saying “women should be seen and heard” in a campaign against efforts by the ultra-orthodox to remove female images from advertising billboards in Jerusalem.

Extremist ultra-orthodox groups in Israel have also demanded the segregation of women and men on public transport and separate hours, entrances or queues at supermarkets, post offices and medical centres.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Those spots are bizarre, and indicative of the love-hate relationship some Israelis have with America. They love the support they get (both from the American government as well as American Jews), but seem to think that Jews outside Israel aren’t as “pure,” so to speak.

    As far as the women’s issues are concerned, Israel seems to be struggling with what kind of country it will be in the future–a more pluralistic and progressive society vs. one where ultra-religious people get a ever-increasing voice in the culture and use the media and the government to impose change. Sounds kinda familiar, huh?