Good Content Doesn’t Sell Features, It Showcases Benefits

Ann Handley is a content specialist who believes “good content doesn’t try to sell. Rather, it creates value for your customers (or would-be customers) by positioning you as a reliable and valuable source of information.”

Palladium Boots illustrates the fundamental quite nicely in this walkabout Los Angeles.

Hat Tip: The Los Angeles Egotist

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Anonymous

    Agreed — this is a great example of showing how your product lives in the world — literally!