Good Content Doesn’t Sell Features, It Showcases Benefits

Ann Handley is a content specialist who believes “good content doesn’t try to sell. Rather, it creates value for your customers (or would-be customers) by positioning you as a reliable and valuable source of information.”

Palladium Boots illustrates the fundamental quite nicely in this walkabout Los Angeles.

Hat Tip: The Los Angeles Egotist

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Anonymous

    Agreed — this is a great example of showing how your product lives in the world — literally!