Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor.
The music in this spot is “Pro Nails,” from Kid Sister.
Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman to help produce the commercial.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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