Gold Coast Retailer Unafraid To Wear Politics On Sleeve

NYT: The silvery mannequin in the window sports a sexy black sequined skirt with a butterfly tail and shear fringed halter top, her wrists weighted with $1,000 worth of Swarovski crystal bracelets. But above the matching scarf wrapped around her neck, where the head should be, sits a big red stop sign.
“Stop” as in “Stop Domestic Spying,” the white block letters splayed across the plate-glass window.
It seems a strange slogan for selling Italian stilettos with four-figure price tags, but the owners of the exclusive boutique, G’bani, see shocking the shoppers strolling this city’s Gold Coast district as part of their mission.
“Fashion is really centered on the exterior, but we are more about humanity,” said Trevian Kutti, who owns G’bani with her husband, B. J., a native of Nigeria. “We do windows that show we are human beings before we are a business.”
Ms. Kutti said she usually does statement windows only in February and September – “Chicago can only handle it twice a year” – but she could not keep quiet about the eavesdropping.
Several retail analysts said G’bani’s provocative windows were a blunter, more extreme version of campaigns by companies like Kenneth Cole and Benneton, which weave liberal political messages about poverty, AIDS or racism into their advertising, and they praised the store’s bold effort to stand out.
Since 1997, when the Kuttis opened G’bani – which is Uruba for independent wealth – business has grown and now tops $2 million in annual sales, Ms. Kutti said.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • mike shannon

    I just received a warning letter from the property management company that we rent our appartment from. The letter indicated that we would be evicted if I did not remove the two female mannequin heads from my back bedroom window. The letter read that the mannequins were offensive and inappropriate where children are near.
    The mannequins were used in a cosmetology/beauty school by a student who gave them to me upon completion. One mannequin is made by pivot point international, inc. # om3102-10 “erika”. The other is similar. I will be talking to an attorney as i believe this is a violation of my 1st admenment right. Any suggestions or legal referrals? mike