Going Out Guide Spreads Its Wings

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According to L.A. Times, Tribune- and Gannett-owned Metromix will expand to 40 cities next year. Currently, the media brand serves eight markets—Chicago, NYC, LA, Orlando, Baltimore, South Florida, Connecticut and Hampton Roads, VA.
“We need national scale to be able to compete more effectively,” Tribune Interactive President Tim Landon said. “In terms of accessing national dollars, you’ve got to have a good, national footprint covering the top 10, 20, 30 markets.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Actually I stumbled on that page the other day and the navigation sucked and I couldn’t find the info I was looking for.

  2. Sorry to hear that Tim. What info were you looking for?