Going Mobile

According to two articles on the front page of AdAge.com, there are signs that mobile ad technology is finally catching up to its amazing promise.
The primary example they’re working from:

Last month, mobile social network Loopt announced one of the first major location-based marketing experiments, with CBS. The plan aims to use the mobile phone’s inherent ability to locate a prospective customer without invading a consumer’s privacy.

In other words, customers would have to opt-in before receiving any geo-targeted messaging.
The other Ad Age article says each year since about 2000 — and maybe even before — has been wrongly touted as the year of mobile marketing.
The magazine argues that 2008 won’t be mobile’s year either, although 2009 is looking good.

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