Go Out On A Limb. That’s Where the Fruit Is.

nau_workers.jpg
Nau is a Portland-based outdoor apparel company born out of a desire to do business differently. Sadly, they ran out of money last May and called it quits. But like a Phoenix rising from ashes, Nau lives again thanks to Santa Barbara-based Horny Toad’s interest in the company.

Our clothing line will still embody the same innovative design philosophy that gained Nau a following from the streets of New York to the Boulder backcountry—a stylish blend of timeless form and technical function, favoring clean lines over clutter and durability over disposability. And, of course, all garment production will still adhere to the highest standards of environmental and social responsibility.
In other words, ‘Beauty, Performance, Sustainability’ will still be our mantra.

According to TreeHugger, Nau will remain in Portland, Oregon, and operate with a small team, initially of ex-Nau employees, growing to a group of about a dozen.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.