Bill Green at Make the Logo Bigger cracks me up.
Here’s what the fast food industry playbook for 2007 appears to be: let’s just all do weird shit. BK did it first with Subservient, so let’s copy them, right? Maybe some of it will work. Maybe some of it won’t. Doesn’t matter. Let’s just try anything. So go to this contest page on YouTube and watch Napolean Quarter Pounder dude change into shorts. You could win stuff.
Napolean Quarter Pounder dude. That, my friend, is classic. It’s also written by an art director, proving beyond a doubt that some of them can write.