Go Daddy’s Papa Pontificates

Bob Parsons, CEO of domain name registrar, Go Daddy, chimes in on the “art” of TV advertising.

In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, “USA Today” published its annual list of top television advertisements for 2005. “USA Today” showed Go Daddy’s Super Bowl ad to be both the 4th most liked — and the 4th most disliked — ad. That’s about as polarizing as it gets!
We did get many complaints from customers, and would-be customers, about our Super Bowl ad. However, that didn’t keep people from moving their business to Go Daddy in droves, and hardly anyone moved away.

I suppose $9 registrations have nothing to do with his firm’s success.
[via Adfreak]

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.thespunker.com Ben Popken

    Godaddy – bah. 1and1 is where it’s at.

  • http://adpulp.com David Burn

    Wow. $5.99. Why not just give ’em away?

  • http://www.acleareye.com Tom Asacker

    If it really “worked” like he says, then we’ll get to see another big ad on February 5th. Right?

  • http://adpulp.com David Burn

    He claims they’re having trouble getting a GoDaddy-esque spot past the ABC censors. So, we shall see.

  • http://www.thepeoplebrand.com/blog DUST!N

    “In my opinion, in order for a television commercial to be effective, it has to be polarizing.”
    Yep. That’s why Impossible Dream sucks. Honda should ask for a refund.