In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, “USA Today” published its annual list of top television advertisements for 2005. “USA Today” showed Go Daddy’s Super Bowl ad to be both the 4th most liked — and the 4th most disliked — ad. That’s about as polarizing as it gets!
We did get many complaints from customers, and would-be customers, about our Super Bowl ad. However, that didn’t keep people from moving their business to Go Daddy in droves, and hardly anyone moved away.
I suppose $9 registrations have nothing to do with his firm’s success.