Go Daddy’s Papa Pontificates

Bob Parsons, CEO of domain name registrar, Go Daddy, chimes in on the “art” of TV advertising.
bob_parsons.jpg

In my opinion, in order for a television commercial to be effective, it has to be polarizing. This week, “USA Today” published its annual list of top television advertisements for 2005. “USA Today” showed Go Daddy’s Super Bowl ad to be both the 4th most liked — and the 4th most disliked — ad. That’s about as polarizing as it gets!
We did get many complaints from customers, and would-be customers, about our Super Bowl ad. However, that didn’t keep people from moving their business to Go Daddy in droves, and hardly anyone moved away.

I suppose $9 registrations have nothing to do with his firm’s success.
[via Adfreak]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Godaddy – bah. 1and1 is where it’s at.

  2. Wow. $5.99. Why not just give ’em away?

  3. If it really “worked” like he says, then we’ll get to see another big ad on February 5th. Right?

  4. He claims they’re having trouble getting a GoDaddy-esque spot past the ABC censors. So, we shall see.

  5. “In my opinion, in order for a television commercial to be effective, it has to be polarizing.”
    Yep. That’s why Impossible Dream sucks. Honda should ask for a refund.