Go Boring Go

Young + Rubicam/SoCal has launched a contest for Toshiba pitting two small towns against one another–Boring, OR vs. Normal, IL.

According to OC Weekly, the idea is to have viewers decide which town becomes more exciting thanks to Toshiba laptops, with the winning town receiving $15,000 in technology upgrades for their local school system.
Learn more at BoringVsNormal.com (which forwards to a MySpace page). Y+R is also making Twitter updates, although not on a page dedicated to the promotion.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.bullshitobserver.com Todd

    Now THAT’S a fun idea. I love how the money is pretty boring too. $15K is kinda just meh.