Go Boring Go

Young + Rubicam/SoCal has launched a contest for Toshiba pitting two small towns against one another–Boring, OR vs. Normal, IL.

According to OC Weekly, the idea is to have viewers decide which town becomes more exciting thanks to Toshiba laptops, with the winning town receiving $15,000 in technology upgrades for their local school system.
Learn more at BoringVsNormal.com (which forwards to a MySpace page). Y+R is also making Twitter updates, although not on a page dedicated to the promotion.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.