Go Boring Go

August 8, 2009 By David Burn 1 Comment

Young + Rubicam/SoCal has launched a contest for Toshiba pitting two small towns against one another–Boring, OR vs. Normal, IL.

According to OC Weekly, the idea is to have viewers decide which town becomes more exciting thanks to Toshiba laptops, with the winning town receiving $15,000 in technology upgrades for their local school system.
Learn more at BoringVsNormal.com (which forwards to a MySpace page). Y+R is also making Twitter updates, although not on a page dedicated to the promotion.

Filed Under: Promotions

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.