Go Bears!


UC Berkeley is making entire course lectures and special events available, free of charge, on YouTube.
This move strikes me as an interesting way to get the Berkeley brand out there. I’m not sure who watches these vids, but I would think they’re useful to prospective students. Even for the non-prospect, these free offerings still build the Berekely brand, reaffirming that Berekeley is a vibrant place where knowledge is exchanged.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://tangerinetoad.blogspot.com Tangerine Toad

    Can’t imagine watching a 45 minute lecture on YouTube would be a pleasant experience.
    Appreciate the thought, but the execution may not work best for them.

  • nancy

    WHy? There could be people in poorer foreign countrries who would love to have just the chance to have an education like that. It’s sometimes easier to understand English with the a picture.