Go Bears!

UC Berkeley is making entire course lectures and special events available, free of charge, on YouTube.
This move strikes me as an interesting way to get the Berkeley brand out there. I’m not sure who watches these vids, but I would think they’re useful to prospective students. Even for the non-prospect, these free offerings still build the Berekely brand, reaffirming that Berekeley is a vibrant place where knowledge is exchanged.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Can’t imagine watching a 45 minute lecture on YouTube would be a pleasant experience.
    Appreciate the thought, but the execution may not work best for them.

  2. WHy? There could be people in poorer foreign countrries who would love to have just the chance to have an education like that. It’s sometimes easier to understand English with the a picture.