Go Ask Alice When She’s Done With Her 10K

People in these new Nike spots from Wieden + Kennedy are talking about “Alice,” a woman who likes to run.

Who is this Alice?

And why does she run the Gump?

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.