Go Ask Alice When She’s Done With Her 10K

People in these new Nike spots from Wieden + Kennedy are talking about “Alice,” a woman who likes to run.

Who is this Alice?

And why does she run the Gump?

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.