GM Wants You To “Lock ‘n Roll”

Sales promotions tend to be distracting from the brand promise. For instance, a sweeps that awards one winner a trip to Disneyworld may appeal to a brand’s core target, but in most cases it has nothing whatsoever to do with the product or service offering the pie-in-the-sky vacation.
General Motors, with the help of McCann and campaign spokesperson Suze Orman, is taking a different approach. For a limited time consumers who qualify for a low interest, or zero interest loan, can lock the rate in for their next vehicle purchase from GM, provided they buy again within three years.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.