GM Embraces Social Media. Now It’ll Regain Market Share.

All an ailing brand needs is some social media to help it out, right?
That’s what GMnext is for. Information Week has the story:

GM, like many automakers, is faced with declining sales as credit tightens and gasoline prices rise. The company lost $15.5 billion in its second quarter. Johnson hopes the new media efforts will, at the very least, create a loyal base of potential customers who will be inclined to choose GM when things turn around for the auto industry.
“We’re creating the opportunity to interact directly with consumers,” said Johnson, who called “a landing page” that will act as an umbrella site for GM’s numerous Web 2.0 initiatives. The page features links to blogs, wikis, photo- and video-sharing tools, and messaging areas where car enthusiasts can engage each other and also communicate with the company. “We want to be able to talk to our customers,” said Johnson.

Maybe they want to talk to their customers, but do the customers want to talk to them? And will GM listen to what the customers have to say?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Stu Sutcliffe says:

    Maybe the should focus on the user experience. For instance,
    perhaps a customer could go to a dealer and actually get to drive the model of his or her choice? You know, before they buy it?