Glorious SPAM, Two Words I Didn’t Expect To See Together

Sir Spam-A-Lot he is not. But say hello to Sir Can-A-Lot, “Crusader of Flavor,” the new character from BBDO/Minneapolis and its Austin, Minnesota-based client, Hormel Foods.

What do you think? Does your kitchen speak to you in this way? And are you open to receiving advice on “breaking the monotony” from a canned meat company and its elfish crusader?

If you’d care to interact with Sir Can-A-Lot, visit SPAM.com.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.