Glorious SPAM, Two Words I Didn’t Expect To See Together

Sir Spam-A-Lot he is not. But say hello to Sir Can-A-Lot, “Crusader of Flavor,” the new character from BBDO/Minneapolis and its Austin, Minnesota-based client, Hormel Foods.

What do you think? Does your kitchen speak to you in this way? And are you open to receiving advice on “breaking the monotony” from a canned meat company and its elfish crusader?

If you’d care to interact with Sir Can-A-Lot, visit

About David Burn


  1. Wow, the creatives responsible for that should get canned – a lot! Why would this shit have ever made it past a creative director? Oh, wait. It’s from a satellite office in Minneapolis.