Glen Beck Gonna Get His

Glen Beck, paid content pioneer…

That’s right, the awkward star of right wing radio and TV is taking his show to the World Wide Web and he intends to charge for it.

The New York Times calls it a “first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn it into its own subscription enterprise. It is an adaptation of the business models of both HBO and Netflix for one man’s personal brand — and a huge risk, as he and his staff members acknowledged in interviews in recent days.”

“I think we might be a little early,” Mr. Beck said of his plan for the Internet network, called GBTV, which will cost $5 to $10. “But I’d rather be ahead of the pack than part of it.”

To power GBTV, Mr. Beck’s company, Mercury Radio Arts, has teamed with MLB Advanced Media, the interactive arm of Major League Baseball, which streams hundreds of games to online users each year. It also has a deal with Clear Channel, its radio partner, to promote the online network.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • td

    so, so close to LGBTV, yet so far away.

    • http://adpulp.com David Burn

      I thought the exact same thing. I guess his radar for such things is a bit off.

      • Steffan Postaer

        What’s he have against Lesbians?

  • http://twitter.com/MediaFiche MediaFiche

    Does anyone see this working?

    • http://adpulp.com David Burn

      Yes. When you have a passionate and loyal audience, which Beck has, you can charge for content. It’s interesting to me that he’s teaming up with MLB Advanced Media, because Major League Baseball knows all about serving passionate and loyal audiences. Politics is a sport.