Giving Informercials A Good Name


Adweek’s critic Barbara Lippert was “moved” by the 30-minute “O-mercial” that 33.5 million Americans voluntarily watched on Wednesday night.

As a narrator, he has an amazingly mellifluous voice, and his prodigious ability to read a script or speak off the cuff all blended into one continuous, very personal message. He used the stories of four Americans having hard times, and they hit home.

I didn’t see it, but I did see Cal Thomas’s editorial in the newspaper this morning. He calls Obama a socialist. He bases his assertion on a 2001 interview Obama did on Chicago Public Radio.
Personally, I find such claims absurd. If it was Vermont’s Bernie Sanders on the White House doorstep, then maybe these rightwingnuts would have an argument, but it’s not Sanders. Obama, like Bill Clinton, is a pro-business Democrat with enough common sense to understand that you can’t take care of the corporations without also extending a helping hand to the people who work in them.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.