Give Karjaluoto The Big Button He Wants

Eric Karjaluoto’s new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book’s YouTube page. Like this one (careful, he uses curse words throughout):

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.