Give It Time Kevin, It’ll Fill Out


Great concept, dialogue and acting in this spot.
Crispin is picking up some decent momentum from JWT on this account.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Carl LaFong

    Personally, I find this commercial to be unpleasant bordering on repellant.
    I agree with David that the dialogue, directing and acting are all top notch. But the Oreo-encrusted faces are hard on the eyes. I know that’s the whole point of the commercial, but it’s about as far from appetizing as you can get.
    I had the same reaction to all those “Got Milk” milk mustache ads — which were kind of lame to begin with.
    Am I alone in this as I am in so many other things? Is anyone else creeped out by the imagery in this commercial?

  • nancy

    carl,
    this is about your facial hair anxiety, isn’t it?

  • Carl LaFong

    Ah, Nancy, how lovely to hear from you again. I was afraid you’d packed up your free-form ramblings and deserted us for the greener pastures of Adscam.
    To answer your question, yes, perhaps my adverse reaction to the Domino’s commercial is nothing more than a reflection of my own deep-seated inadequacies.
    Maybe that’s why I’ve always hated ZZ Top.

  • nancy

    C laF,
    It was just my freeform way of saying hello. Gads, don’t read so much into these comments nor into the commercials. And why’d you be so quick to mention, george? You aren’t doubling two time over there under a different name. and doesn’t George have white wooly whiskers? Must be only eating the soft creamy filling from the middle. If you need to discuss this deep down, I ‘ll send you my office hours. I’m the best freeform shrink, you’ll ever get to know. No training. NO Oreos. That’s my secret.