Give It Time Kevin, It’ll Fill Out

Great concept, dialogue and acting in this spot.
Crispin is picking up some decent momentum from JWT on this account.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Carl LaFong says:

    Personally, I find this commercial to be unpleasant bordering on repellant.
    I agree with David that the dialogue, directing and acting are all top notch. But the Oreo-encrusted faces are hard on the eyes. I know that’s the whole point of the commercial, but it’s about as far from appetizing as you can get.
    I had the same reaction to all those “Got Milk” milk mustache ads — which were kind of lame to begin with.
    Am I alone in this as I am in so many other things? Is anyone else creeped out by the imagery in this commercial?

  2. carl,
    this is about your facial hair anxiety, isn’t it?

  3. Carl LaFong says:

    Ah, Nancy, how lovely to hear from you again. I was afraid you’d packed up your free-form ramblings and deserted us for the greener pastures of Adscam.
    To answer your question, yes, perhaps my adverse reaction to the Domino’s commercial is nothing more than a reflection of my own deep-seated inadequacies.
    Maybe that’s why I’ve always hated ZZ Top.

  4. C laF,
    It was just my freeform way of saying hello. Gads, don’t read so much into these comments nor into the commercials. And why’d you be so quick to mention, george? You aren’t doubling two time over there under a different name. and doesn’t George have white wooly whiskers? Must be only eating the soft creamy filling from the middle. If you need to discuss this deep down, I ‘ll send you my office hours. I’m the best freeform shrink, you’ll ever get to know. No training. NO Oreos. That’s my secret.