Give Caribou A Coffee


BarbaraLippert of Adweek likes the new Starbucks spots from Wieden + Kennedy.

“Ski Lift” is abstract, but still warm. It features cool, switched-on music (“I Love NYE,” by Badly Drawn Boy) and even offers a little breather when it comes on, like staring inside a snow globe, or, um, taking a coffee break in a cozy, welcoming cafĂ©.

Given that Caribou Coffee is a Starbucks competitor in several states, I find this particular heart-warmer kind of interesting.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.