BarbaraLippert of Adweek likes the new Starbucks spots from Wieden + Kennedy.
“Ski Lift” is abstract, but still warm. It features cool, switched-on music (“I Love NYE,” by Badly Drawn Boy) and even offers a little breather when it comes on, like staring inside a snow globe, or, um, taking a coffee break in a cozy, welcoming café.
Given that Caribou Coffee is a Starbucks competitor in several states, I find this particular heart-warmer kind of interesting.
