Give Caribou A Coffee


BarbaraLippert of Adweek likes the new Starbucks spots from Wieden + Kennedy.

“Ski Lift” is abstract, but still warm. It features cool, switched-on music (“I Love NYE,” by Badly Drawn Boy) and even offers a little breather when it comes on, like staring inside a snow globe, or, um, taking a coffee break in a cozy, welcoming cafĂ©.

Given that Caribou Coffee is a Starbucks competitor in several states, I find this particular heart-warmer kind of interesting.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.