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Give Advertisers Some Backtalk

November 14, 2011 By 1 Comment

Last Monday, I tipped back a couple beers with Daniel Honigman, co-founder of AdYapper, a new venture in the consumer ad space.

The site is beginning to emerge from stealth mode and move into beta at this time. Honigman isn’t looking for coverage here just yet (he spoke to me off the record). But he does value feedback from me and the AdPulp community. So, if you’re interested in Yapping some ads, visit AdYapper.com and enter your email. Honigman will then personally enable your account and welcome your questions and opinions.

By the way, AdYapper is part of the Wieden+Kennedy-supported Portland Incubator Experiment (PIE). And Honigman is a smart guy with a plan. I see him going far with this and his other endeavors. He also helped me see some things more clearly. For instance, he said it’s not just about creating content anymore, now you have to give readers a platform.

That’s a pretty interesting POV when you think about it. The platform is where the action and the money is. Look at Twitter, Facebook, Flickr, WordPress, Posterous and all the other platform providers. They enable content to be shared, but they themselves do not create it.

For more on AdYapper, see their blog.

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Filed Under: Aggregators, Creative Review, Crowdsourcing, Curation, Data, Focus Groups
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://beta.adyapper.com DanielHonigman

    Thanks for the (digital) ink, David. We’re now taking Beta users over on our site, even though we’re not opening it to the public just yet. Love any feedback your readers can provide!