Ginger Leaves Jack For Sexy Mexican

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Cuervo and Ginger is a joint marketing effort from Schweppes and Cuervo.
The fashionable t-shirt above is available for free when you register. A good idea for the college student who hates doing laundry. But I believe the brands offer something more valuable here. The real offer is a memorable idea–one that can be easily repeated when faced with the daunting task of ordering for four at a crowded bar.
Thanks to for Preshrunk for the pointer.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.