Gillette Takes A Marketing Cue From “The Onion”

Oh, delicious irony.
Here’s an article from BusinessWeek about Gillette’s new Fusion razor, which features 5 blades.
And here’s an “op-ed” piece from The Onion, written last year, titled…well, you just have to read it.
Life imitates satire.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Ahhh, the Onion. Funny cuz it’s true.