Giants Fans Don’t Need To Wait Until Monday To “Quarterback” The Game, They Can Do It In Real Time OnTwitter

Fast-fingered fans of the New York Giants will be able to heard above the noise, thanks to a new Twitter-based campaign from the team and social media agency Mass Relevance.

According to Media Daily News, the franchise will begin integrating fan tweets on its “jumbotron”-style video boards, as well as other digital displays throughout the stadium, including LED video pylons by the entrances, “ribbon” LED displays between stadium levels and 2,200 flat screen TVs located around the venue.

For fans watching at homes, the Giants will incorporate Twitter into TV broadcasts for the last two preseason games of the year. The team claims it will be the first to introduce live, real-time Twitter updates into its regular broadcast TV coverage.

Mass Relevance is responsible for aggregating, curating and delivering Tweets to stadium displays, TV broadcasts and

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.