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Giants Fans Don’t Need To Wait Until Monday To “Quarterback” The Game, They Can Do It In Real Time OnTwitter

August 30, 2011 By Leave a Comment

Fast-fingered fans of the New York Giants will be able to heard above the noise, thanks to a new Twitter-based campaign from the team and social media agency Mass Relevance.

According to Media Daily News, the franchise will begin integrating fan tweets on its “jumbotron”-style video boards, as well as other digital displays throughout the stadium, including LED video pylons by the entrances, “ribbon” LED displays between stadium levels and 2,200 flat screen TVs located around the venue.

For fans watching at homes, the Giants will incorporate Twitter into TV broadcasts for the last two preseason games of the year. The team claims it will be the first to introduce live, real-time Twitter updates into its regular broadcast TV coverage.

Mass Relevance is responsible for aggregating, curating and delivering Tweets to stadium displays, TV broadcasts and Giants.com.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.