Getting A Charge Out of Samsung

samsung_charging_station.jpg
Drew Neisser and Jonah Bloom, like most business travelers today, need to get their charge on.
Bloom describes the scene:

After about half an hour of staring at the space where a plane should’ve been, we’re granted the announcement we knew was coming: The 3:30 p.m. out of LAX is now the 4:50 p.m., which we all know means it’s really the 6-something p.m. There’s a brief period of eye-rolling before everyone goes back to their business, which in my case means huddling with a dozen other worshippers around the Samsung totem pole to which our BlackBerries and laptops are attached.
If you have the misfortune to run the gauntlet of America’s airports with any regularity, you’re all too familiar with this scene and may even know the totem I’m referring to. It’s an eight-foot, electrical charging station with a little shelf about halfway up its length where devices rest and recharge. It was Samsung that came up with the idea to pay for and install these life savers, hence having its brand name emblazoned on the side.

But does it move product? Again, we turn to the esteemed editor.

Do I think charging stations sell phones? Unlikely. But they’re way more likely to leave me feeling affection for the brand than some mind-numbing airport billboard that has nothing to do with the frustration and boredom I’m experiencing.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.